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Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…
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LINKS!
Drink Plink! - use code adampeek
Sustainable Packaging Podcast w/ Cory Connors
Packaging Unbox’d with Evelio Mattos
Beyond the Shelf with Laura Foti
Meyers Sustainable Packaging Guide eBook
Sponsor information!
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Show notes from Deciphr.ai
About The Guest(s):
Luke Montgomery-Smith is the co-founder of Plink, a beverage brand that offers effervescent tablets as a sustainable alternative to traditional bottled drinks. Luke has a background in the beverage industry, having previously founded a kombucha brand in the UK. He is passionate about reducing CO2 emissions and single-use plastic packaging in the beverage industry.
Summary:
Luke Montgomery-Smith, co-founder of Plink, joins Adam Peek on the People of Packaging Podcast to discuss the journey of starting a business during the pandemic and the innovative packaging solutions they have developed for their effervescent tablets. Plink offers a sustainable alternative to traditional bottled drinks, with 99% less packaging and 98% fewer CO2 emissions. Luke shares the challenges they faced in finding packaging that met their sustainability goals and the importance of creating a differentiated brand experience. He also highlights the rise of reusable water bottles and the need for more free-access water points.
Key Takeaways:
* Plink offers effervescent tablets as a sustainable alternative to traditional bottled drinks, with 99% less packaging and 98% fewer CO2 emissions.
* Effervescent tablets are highly volatile and require packaging with high barrier properties to water vapor and oxygen transmission.
* Plink faced challenges in finding contract manufacturers willing to move away from plastic tubes, which are commonly used for effervescent tablets.
* The packaging industry is still a few years away from finding non-plastic alternatives with the necessary barrier properties for effervescent tablets.
* Plink's packaging is made of aluminum foil with a plastic liner, which is currently recyclable in Europe but not in the US.
Quotes:
* "It's a bath bomb you can drink. It's called Plink. It's radically low carbon because there's no water. It's sold by subscription." - Adam Peek
* "Not all water tastes the same. Some water has different chlorine levels or different ways to make the water cleaner. But because water is quite a plain flavor, it doesn't take much to mask that." - Luke Montgomery-Smith
* "We were trying to create a new beverage moment with an existing technology." - Luke Montgomery-Smith
* "The packaging is an essential part of the product. It's about brand messaging and appeal." - Luke Montgomery-Smith