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Meyers Sustainable Packaging Guide eBook
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If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let’s go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!
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Show Notes (generated from Deciphr.ai :)
About The Guest(s):
Aston Lafon is the President and Co-founder of 1821 Manmade, a men's grooming brand that specializes in top shelf grooming goods for the aspiring gentleman. With a background in importing, exporting, manufacturing, sales, marketing, and branding, Aston has successfully built a brand that is known for its unique packaging, fragrances, and performance.
Summary:
Aston Lafon, President and Co-founder of 1821 Manmade, joins Adam Peek on the People of Packaging podcast to discuss the brand's journey and their focus on creating top shelf grooming goods for men. Aston explains that the brand draws inspiration from the Prohibition era, with packaging that pays homage to bootlegging and fragrances that evoke the feeling of whiskey, tobacco, and Route 66. He emphasizes the importance of packaging in creating an emotional bond with customers and shares how 1821 Manmade's packaging stands out by feeling substantial and masculine. Aston also highlights the brand's commitment to performance, ensuring that their products not only look and smell great but also deliver on their promises.
Key Takeaways:
* 1821 Manmade creates top shelf grooming goods for men, drawing inspiration from the Prohibition era.
* The brand's packaging pays homage to bootlegging and stands out by feeling substantial and masculine.
* Fragrances are a key component of the brand, with scents that evoke whiskey, tobacco, and Route 66.
* 1821 Manmade prioritizes performance, ensuring that their products not only look and smell great but also deliver on their promises.
Quotes:
* "We make top shelf grooming goods for the aspiring gentleman." - Aston Lafon
* "The packaging is what creates that impulsive interest." - Aston Lafon
* "We develop very experiential fragrances." - Aston Lafon
* "Performance is very important because the other two things could be a gimmick." - Aston Lafon